Example project · Data

CRM clean-up and sales pipeline tracking

A clean pipeline and fewer forgotten leads

Example project: it illustrates a typical assignment and its expected results, without describing a specific client.

Clean deduplicated, standardised pipeline
Fewer forgotten leads thanks to reminders

The goal

Keep leads organised and make follow-ups consistent.

Before / after

Before

  • Duplicates and inconsistent fields
  • Poorly defined pipeline stages
  • Forgotten leads, irregular follow-ups

After

  • Deduplicated, standardised database
  • A readable pipeline, stage by stage
  • Automatic follow-up reminders

The approach

  1. Cleaning the data and removing duplicates
  2. Standardising fields and pipeline stages
  3. Building a pipeline tracker with automatic reminders

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A single source of truth and shorter weekly meetings

BeforeSeveral files, several versions of the numbers
AfterOne shared dashboard
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The weekly report produced in minutes instead of hours

BeforeHours of compiling every week
AfterReport generated in minutes
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Summaries, extraction and updates done automatically

BeforeSummaries written by hand
AfterDrafts generated automatically, ready to review in minutes
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